# identity.md

## Organization Overview
- **Company Name:** MOSCOT
- **Mission:** To create timeless eyewear, renowned worldwide for iconic designs, by infusing a downtown aesthetic with over 100 years of eyewear expertise.
- **Company Structure and Legal Entity:** A design-focused family business and New York City institution.
- **Founded Date and Location:** Founded over 100 years ago in New York City.
- **Size and Scale:** A New York City institution with worldwide renown for its iconic eyewear.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** MOSCOT upholds a design-focused, family business culture, emphasizing its downtown aesthetic and a legacy of timeless eyewear.
- **Relevant Links:** [Our Story](https://moscot.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** MOSCOT operates as an eyewear expert, evolving from a traditional pushcart business to an online retail presence, offering iconic eyewear designs.
- **Location(s) and Geographic Presence:** Based in New York City, with a worldwide presence and reputation.
- **Key Partnerships and Affiliations:** Details forthcoming.